The Authenticity Institute – which develops the concepts and vision of Authenticity™ – also develops business plans for proposed Authenticity Enterprises that can carry forward the implementation of Authenticity in markets and business segments that are experiencing their own particular pains of INauthenticity.

The Institute's relationship to The Authenticity Alliance is to grant licensing of Authenticity Enterprises and to provide certain elements of business support for them. However, it does NOT have operational control or oversight of the enterprises; each enterprise has a CEO and autonomy over its own operation.